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Clubs/Casinos
Let
Traffic Pro Save You Money!
Just by putting Traffic Pro on your Entrance Doors you can save
ongoing money every year.
Waratah Tax:
Using Directional Counting (In and Out) we are able to determine
how many patrons entered your club by the hour.
Once we have that count we are then able to manually input the
total Visitor count and Guest of Member count from your sign in
sheets for the day/week/month and using the Traffic Pro software
we can subtract that from the Total In count leaving us with the
Members count.
On an average we have calculated that each club requires to have
two audits performed each year. Each audit costs approx $5000 and
considering we can install 1 door directional counting for less
than $5000 (conditions apply) then we believe that we have already
saved you money.
- Can you answer these questions?
- How accurate is your Tax calculation?
- How much would it cost to have an auditor
on your premises?
- How much Tax are your loosing through
ATO estimations?
Marketing:
Applying Traffic Pro to the internal areas of your club will help
in many ways especially with Marketing!
You will be able to answer the following questions with Traffic
Pro installed on your internal areas of your club.
- How well does my marketing work?
- How do I know which marketing strategy
works for your club?
- What is my real conversion rate?
- How do I evaluate my members draw?
- How long will it take for me to collate
this information?
Rostering:
One of the most important areas within a club. With incorrect rostering
you could be spending to much money on staff wages or you might
have insufficient staffing for certain time periods thus causing
patrons to be waiting in cues for bar services or sitting in areas
that have not been cleaned.
Example of over staffing:
Average Staff Member Wages = $15.00 /
Hr
On Costs (Uniform / Super) = 35%
Cost per Staff Member / Hour = $20.25
/ Hr
Time Savings / Day = 3 Hrs
Cost Saving / Day = $60.75 / Day
Over a 12 Month Period = $22,173.75 Saving
/ Year
Example of under staffing:
Working on an average spend per regular
customer / Week
Average Spend / Patron / Week = $50.00
/ Week
1 Patron Spend / Year = $2,600.00 / Year
What if you lost 1 Patron / Week due
to poor service?
1 Patron / Week Unhappy with service
= $135,200.00 Loss / Year
Electronic Head Count:
Would it be a benefit to know:
- total number of Patrons on your premises at any given time?
- total number of Patrons in any given area at any given time?
- number of Patrons entering or exiting any door on your premises?
Other Benefits:
- Customer Service
- Patrons Patterns & Trends
- Patron Conversion Rates
- Club layout and promotional displays
- Staff Productivity
- Staff Training
- Effects of Competition
- Determine what area in your club is more profitable and why
- How many people drive to your club
- Calculate toilet traffic - how often do you need to clean your
toilets
- Determine what entrance of your club is used more often
- Traffic Pro X introduces "Point of Sale" (POS) inputs
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